We launched "The Good Store" during Ramadan to unite the TECOM Group Community across 12 districts and raise funds for those in need. The Good Store recreated the ambiance of a real supermarket by covering all display products in white. We also took over supermarket shelves, covered empty retail units with posters, and mobilized the donation experience with a roaming cart. Through QR codes, donors were directed to a microsite where they could purchase items for others.

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AWARDS

- Shortlist - Outdoor (Dubai Lynx) 2023

- PRWeek Global Awards 2024: Best Innovative Campaign: Middle East

- Middle East PR Association Awards (MEPRA) 2023
GOLD Best Use of Creative
GOLD Best ESG Campaign
GOLD Best Retail Campaign
GOLD Best B2B Campaign
SILVER Best in UAE
BRONZE Best Digital Campaign